podcastsmall business war stories

Wanderer: Fashion for the Free-Spirited Woman in Albuquerque, New Mexico | Ashley Arabian

Wanderer: Fashion for the Free-Spirited Woman in Albuquerque, New Mexico
On this episode of Small Business War Stories, we are joined by Ashley Arabian, founder of Wanderer, a boutique and apothecary originally based out of in Taos, New Mexico. Ashley describes Wanderer as a boutique for the free-spirited woman, carrying jewelry, handbags, candles, trendy bohemian clothing, and more.

In her own life, Ashley found herself drawn to jobs that were less career-based, always working in food and beverage. This allowed her to move jobs frequently and travel without fear of losing a career. This lifestyle is what lead Ashley to the idea of her boutique, Wanderer. Wanderer allowed Ashley to put a positive outlook on traveling and seeing the world.

Since recording this podcast, Ashley has relocated Wanderer to Fort Worth, Texas after two years spent in Taos, New Mexico.

This week on Small Business War Stories, Ashley Arabian join us from Albuquerque, New Mexico..

Three reasons to tune in this week: 

  • Learn what Ashley does to create a bohemian, free-spirited feel in her brick and mortar store.
  • Hear how Ashley works with local jewelers to be sure to carry product from others in the community.
  • Hear about the way Ashley handles inventory, including things that don’t sell well and ways to highlight products.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.

Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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