When Jeff Pearson started his Play N Trade video game store in Lafayette, Louisiana, Play N Trade was a successful franchise with 750 stores nationwide.
A few years later, after the original founder retired, the company went through three CEOs and essentially collapsed.
However, Jeff’s store is still going. He even has plans to open a second one.
How did Jeff’s version of Play N Trade survive? What makes him different?
This week on Small Business War Stories, we get the whole story from Jeff.
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