podcastsmall business war stories

Shinesty: Building a Company on Outrageous Fashion in Boulder, Colorado | Chris White

Shinesty Building a Company on Outrageous Fashion

Today we are joined Chris White, CEO and Co-founder of Shinesty, a company that creates outrageous clothing for theme parties, costume parties, and general ridiculousness.

Throughout law school, Chris found himself selling apparel for fraternities and discovered that the more ridiculous the shirt- the better it sold. As school continued, Chris was given some advice: To be successful, you should be doing something that you’re good at and that crosses over with something you love. Taking this advice to heart, he reflected on his successes selling outrageous apparel for fun events and the idea of Shiesty was born.

This week on Small Business War Stories, Chris White join us from Boulder, Colorado.

Three reasons to tune in this week: 

  • Learn how Shinesty uses their “haters” to their advantage.
  • Learn how Shinesty went from selling vintage items to designing and selling their own apparel.
  • Learn about how Shinesty uses Mad Labs to measure how things will sell and test designs before having to invest in them.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.


Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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