podcastsmall business war stories

Santa Fe Stoneworks: Making Stone Inlay Knives as a Family Business in Santa Fe, New Mexico | Bill, Anna, & Miles Wirtel

Making Stone Inlay Knives as a Family Business in Santa Fe, New Mexico

On today’s episode we are joined by Bill, Anna & Miles Wirtel of Santa Fe Stoneworks, a company that creates fine handcrafted stone inlay knives.

Bill began working in this industry 40 years ago and over time Anna and Miles eventually found themselves working at their father’s business. Bill had them start at the bottom and work their way up, and that’s exactly what they have done. Santa Fe Stoneworks has now grown into a full-fledged family-oriented business, including themselves and 14 employees.

With this close-knit family atmosphere, Santa Fe Stoneworks has been able to continue crafting unique, one of a kind, stone inlay knives. They now create knives that range from $40 to $600 and have created knives for big businesses, such as Harley Davidson.

This week on Small Business War Stories, Bill, Anna, & Miles Wirtel join us from Santa Fe, New Mexico.

Three reasons to tune in this week: 

  • Discover what it is like to run a business with your family.
  • Learn how Santa Fe Stoneworks gained a valuable employee through apprenticeship.
  • Learn how different materials, such as dinosaur bone, are used to craft beautiful knives.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.


Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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