podcastsmall business war stories

GoRuck: Building an Iconic Brand Based on Community | Jason McCarthy


GoRuck, Building an Iconic Brand Based on CommunityOn today’s episode we are joined by Jason McCarthy of GoRuck, an American brand with Special Forces roots that is aiming to change the world.

As a former Special Forces Operator, Jason originally began GoRuck to create go bags, bags prepped with essential items to prepare for emergencies. Not only did he create quality bags, but the company grew into something with a much larger impact.

GoRuck now creates gear and apparel as well as hosts events, build teams and strengthens communities. Their goal is to empower individuals from all walks to lead active, engaged lives.

This week on Small Business War Stories, Jason McCarthy joins us in Austin, TX.

Three reasons to tune in this week: 

  • Learn how Jason built this company with little understanding of manufacturing, advertising, or sales.
  • Realize how GoRuck is changing the world through their unique view.
  • Learn the way GoRuck challenges others to grow through their events.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.


Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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