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Atomic Athlete: Growing Stronger with Purpose-Driven Fitness Training in Austin, Texas | Tod Moore

Growing Stronger with Purpose-Driven Fitness Training | Tod Moore

Faced with a new year, you are probably reading about diet cleanses and all sorts of 30 day challenges to transform your body- and quick!

Tod Moore of Atomic Athlete started his “Fitness with a Purpose” approach with some rusty barbells out of the back of a truck in Austin, Texas. 

Rather than piggybacking on fad workouts, Tod Moore was more interested in identifying individual strengths and weaknesses, honing in on them and building out a sustainable physical fitness system.

This week on Small Business War Stories, Tod takes us into his journey into 

Three reasons to tune in this week:

  • Learn about how Tod Moore bootstrapped a fitness business that would outlive faddish exercise routines. 
  • Learn about how Tod differentiates a short-lived “challenge” from developing strong, injury-free, and sustainable physical habits that will outlast any time-based challenge. 
  • Learn about building mental toughness through rigorous, “no hugs given” workouts. 

Listen to the podcast:


Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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