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Fightforce: Promoting Mixed Martial Arts in the Rocky Mountain Region | Bryan Deats

On today’s episode we are joined by Bryan Deats of Fightforce, an amateur, semi-pro and professional mixed martial arts promotion company.

Bryan began training in martial arts when he was young and practiced mixed martial arts through college. He began coaching fighters and traveling for fight shows, where he was able to observe promoters and learn what to do- and what not to do.

Following college, Bill Fisher wanted to hold an MMA event at the Civic Center and Bryan helped him create the first Fightforce event. They continued to put on events and grow, and eventually Bryan bought the company and has been holding events ever since.

This week on Small Business War Stories, Bryan Deats join us from Bozeman, Montana.

Three reasons to tune in this week: 

  • Learn how professional fighting can bring positive effects to communities and their economy.
  • Hear Bryan’s thoughts on the evolution of MMA fighting, including safety and sponsorship.
  • Discover the ways training has changed in professional fighting and how it affects the sport’s reputation.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.

Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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