podcastsmall business war stories

Durango Soda Company: Making an Impact with Craft Soda in Durango, Colorado | Dan Aggeler


Making-an-Impact-with-Craft-Soda-in-durango-coloradoToday we are joined by Dan Aggeler, co-founder of Durango Soda Company, the makers of Zuberfizz.

Dan Aggeler and Banden Zuber began home brewing in college and eventually became commercial brew masters. Using that brewing knowledge, they noticed the demand for craft products and came to the idea of craft soda.

They decided to create sodas using the best ingredients and packaging available, similar to the micro-brew industries around them. They use pure cane sugar, making their sodas much healthier than commercialized brands. Durango Soda Company also ensures their packaging is environmentally friendly by using glass bottles for all of their products.
Zuberfizz is now available across the United States and has expanded into larger markets such as Safeway, Albertsons, King Sooper’s and more.

This week on Small Business War Stories, Dan Aggeler joins us from Durango, Colorado.

Three reasons to tune in this week: 

  • Learn why big companies switched from pure cane sugar to high fructose corn syrup.
  • Hear about how Durango Soda Company bounced back after being taken advantage of by a distributor.
  • Learn how starting locally benefited Durango Soda Company.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.


Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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