podcastsmall business war stories

Dryland WIlds: Distilling the Essence of the Desert in Albuquerque, New Mexio | Robin Moore and Cebastien Rose


Distilling the Essence of the Desert | Robin Moore and Cebastien RoseRobin Moore and Cebastien Rose, self-proclaimed “plant nerds” are seasoned foragers and farmers.

When they decided to leave their jobs and start their own business, they made a list of things they lived to do.

When their list included being outdoors, being in the wild, spending time with their dogs, foraging, and being in nature- the direction of their business, Dryland Wilds, became second nature.

Join us this week as we discuss distillation, enfleurage, maceration, essential oils, tinctures, concretes and absolutes and much, much more.

This week on Small Business War Stories, Robin and Cebastien join us from New Mexico :

Three reasons to tune in this week:

  • Learn how foragers determine and identify plants when they are out in the field. Disclaimer: do not try this at home unless you are a seasoned forager 🙂
  • Learn about how Robin and Cebastien were able to turn their passion (being in wild spaces and surrounding themselves with plants) into a thriving business.
  • Learn about what needs to be left behind in order to aim towards success.

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.



Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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