podcastsmall business war stories

Mountain Standard: The Business of Outdoor Necessities | Brennah Rosenthal

Mountain Standard: The Business of Outdoor Necessities | Brennah Rosenthal

This week, we interview Brennah Rosenthal. She works with Mountain Standard, an apparel brand that sells outdoor gear and everything you need to survive a mountain lifestyle.

Mountain Standard has been in operation for 3 years and recently opened a store in Boulder, CO. They are striving to become a brand that releases new gear for every season of the year. 


This week on Small Business War Stories, Brennah Rosenthal joins us from the iconic Pearl Street in Boulder, CO. 

Three reasons to tune in this week: 

  • Learn how Mountain Standard grew their social media following using an insta-famous dog.
  • Learn how they connect with other small businesses in the community around them.  
  • Learn about the growth of Mountain Standard and the preparation that went into opening their storefront in Boulder, Co. 

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today’s episode, please leave them below.


Pablo Fuentes

Pablo Fuentes was the Founder and CEO of Proven. He was also the host and producer of the Small Business War Stories podcast. Pablo is currently the Founder of makepath, a spatial analysis firm. He is a graduate of the Stanford Graduate School of Business and UCLA. He loves dogs, film photography, and Brazilian Jiu-Jitsu. He is also a blues guitar player and builder.

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