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Building A Brand Around Montana | Jeremy Gregory and Chad Zeitner

by Pablo Fuentes | Last Updated February 28, 2018
Building A Brand Around Montana | Jeremy Gregory and Chad Zeitner

Jeremy Gregory and Chad Zeitner founded Montucky Cold Snacks, a light beer company with a focus on an outdoor lifestyle, community and, Montana. 

After ten years at a job he didn't love, Jeremy knew he needed to start his own business where he could work for himself. First, he planned to open a micro brewery in Bozeman, Montana. When that didn't pan out, he refocused his energy into creating Montucky Cold Snacks. 


This week on Small Business War Stories, Jeremy Gregory and Chad Zeitner join us from Livingston, Montana.   

Three reasons to tune in this week: 

  • Learn how Jeremy and Chad use their customer’s interests to create excitement about their brand. 
  • Learn about the origins of the name Montucky Cold Snacks. 
  • Learn about the importance Jeremy and Chad put on giving back to the community from the very beginning of their business. 

Listen to the podcast:


This episode is part of the Soul of America tour sponsored by Freshbooks. During October 2017, I took my second tour of America. I drove with my puppy Muddy Waggers, my guitar, and my podcasting equipment with the goal of recording podcast episodes with small business owners throughout the heart of America.

If you have any questions or comments about today's episode, please leave them below.

Topics: small business war stories, podcast

Pablo Fuentes

Written by Pablo Fuentes

Pablo Fuentes is the CEO of Proven. He is a graduate of the Stanford Graduate School of Business and UCLA. He is a Brazilian Jiu-Jitsu practitioner and a blues guitar player and builder.


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