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Job Posting Tips: Insider Tips to Make Your Job Ad Stand Out

by Guest Post | Last Updated July 28, 2016

Job Posting Tips

This article is brought to you by Kim Costa of Snagajob.

With over 70 million job seekers registered on Snagajob, America's largest network for hourly-paid employment, we spend a lot of time studying job seeker behavior and know what you should-and shouldn't-be including in your job posting.

How your job postings appear online is obviously very important. With the unemployment rate declining, it's more important than ever to make sure you take the necessary steps to ensure your posting is getting seen from the right candidates.

In this article, we outline a few specific job posting tips to keep in mind the next time you post a job.

Keywords Matter

One of the first things you should consider when writing your job description, is job seeker search behavior.

If you're not using the correct keywords, your posting can easily get ignored by desirable candidates.

For example: 

  • Team Member vs. Crew Member vs. Cashier
    Team member is searched for three times more than crew member. But of those searching these keywords, almost 80% are looking for a cashier position over crew or team member.
  • Waiter vs. Server
    The job title "waiter" has really diminished in popularity over the past few years. More than 96% of seekers search for "server" over "waiter".
  • Manager vs. Supervisor
    Almost 90% of seekers look for manager positions over supervisor roles.
    If you can't change the title of the job, be sure to include language in the posting itself that identifies these keywords to show up in searches.

Job Description Tips to Keep in Mind

With over 70 million registered job seekers, Snagajob has asked our members in many different ways, "What's most important to you in a job posting?" and we have always gotten the same results (in order of importance).

 

Most Important Parts of a Job Post

  1. Location
  2. Qualifications
  3. Pay
  4. Benefits
  5. Job title
  6. Schedule
  7. Description
  8. Room for growth
  9. Company reputation

There is consistently a huge gap between location/qualifications and the rest of the list.

This tells us that job seekers are first looking to see if they can access a job and if they are eligible to apply before spending time reading the rest of the posting.

What does this mean for your posting?

  • Location, location, location. Be specific with your physical address. If a seeker is frustrated by not knowing the location, they will quickly move on to another posting.
  • Include public transportation information. Many hourly workers rely on public transportation to get to and from their jobs. Simply adding that your location is within walking distance of a bus, metro or train stop will make it easier for them to know if they can make it to your location.
  • Think about mobile. By now you've probably noticed that a lot of your job posting traffic is coming from mobile devices. Test out your job posting to see how it will look in your phone. Keep your posting short and be sure to use bullet points instead of paragraphs, which will help hold the seeker's attention and make it easier for them to apply on a phone.
  • Test out your own. We find that not many hiring managers actually apply for their job openings to get a feel of the applicant experience. It's always a good idea to try out your application on your own, especially through a mobile device. Chances are, if it annoys you, it will annoy the applicant.

By using these job posting tips and posting your job to over 70 million job seekers on Snagajob, you can get your listings seen by the right people at the right time.

Don't play a guessing game with your next job posting.

Guest Post by Kim Costa

Kim is a job search coach for Snagajob! She's a Certified Professional Resume Writer and a Certified Employment Interview Professional. When she's not helping with job searches or studying seeker behavior, she can be found hanging with her hubby, Matt, daughter, Riley and puppy, Belle.

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Topics: job posts

 

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