It’s the golden era of job boards.
Business owners and employers now have more options in terms of where to post their jobs than ever before.
This is a blessing and a burden for the modern employer.
It’s a blessing because there are many avenues to explore. However, it is downright difficult to post your job across multiple job boards all by hand.
We are here to help.
The Key Ingredients
There's two key ingredients in getting your job post seen by the right people.
The first is that you want your job to be posted to multiple job boards to maximize your reach. The second is that your job needs to be searchable and attractive to job seekers.
In this article, we will walk you through how to post your job to multiple job boards and how to make sure your job gets seen by job seekers on these job boards.
Let's dive in.
Part 1: Posting to Multiple Job Boards
There are hundreds if not thousands of job boards available. In addition, there are multiple companies offering services that will blast your job to many job boards at once. ZipRecruiter is likely the most famous of these services.
We offer a similar service to ZipRecruiter and that will be the focus of this article. I will walk you through, step-by-step, how to create an account on Proven and distribute your job to over 100 job boards with a few simple clicks.
Step 1: Go to Proven.com
Step 2: Create a free account
In the middle of the home page, you should see a big button that says "Try it free today". Click that and a form similar to the one in the image below should appear.
Fill in your name, email, company name, phone number and password. Your email and password will be your login that you can use later to access your Proven account.
Step 3: Write a job ad
Once you have created your account, you will see a page similar to the image below where you can fill in your job details.
Enter the job title, the zip of where the job will be, the category for the job and finally the job description.
If you are struggling with creating a good job description, check out our definitive guide for free job description templates.
Once you are ready, click the blue Continue button.
Step 4: Start your trial
On Proven, we provide a 5 day free trial for your first listing.
Once your job goes live, it will be live on 100+ job boards for 30 days. The first 5 days are free. You can cancel anytime within those 5 days and not be charged.
However, to start your trial, you have to provide a credit card in this step.
This makes it so we can charge you post trial and also helps us verify that you are a real person with a real hiring need.
You will see a screen similar to the image below. Fill in your details and once you are ready click the blue Continue button.
Step 5: Cell phone verification
Similar to Craigslist, we use your cell phone to help us verify your identity. You just enter your cell phone number in the form below and we will send you a 6 digit code to verify that you received it.
If you do not have a cell phone, you can skip this step and we can verify everything over the phone.
Step 6: Your job is live
After your account has been verified, you will see a thank you page like the one below.
Your job will already be listed on the Proven job board, but it will take several hours for your job to be live across the entire network of partner sites. For example, Indeed pulls jobs from us every 6 hours.
Your job will be live for 30 days across our entire network of job boards unless you cancel your trial or close the listing.
With the default Proven posting option, your job will automatically be listed with the following providers.
- Restoration Media
...and many more
Bonus Step 1: Premium À la Carte Options
Ok, at this point your job is already listed across a ton of job boards, but if that's not enough, you can upgrade your listing with premium à la carte options.
This includes sites like Monster, Snagajob, and Glassdoor, as well as additional sponsorship on sites like Indeed and ZipRecruiter. We also support some Proven-only options like JobBlast and a Proven Feature.
JobBlast: This option creates additional sponsorship dollars to drive more traffic to your job listing on our partner sites as well as includes your job in emails to our job candidates.
Proven Feature: This option makes it so your job stays at the top of the Proven job board search results longer.
Bonus Step 2: Use Your Own Resources
Don’t forget your own resources!
Any established company is likely to have a following.
Careers Page: Make sure to harness your brand by creating (and using!) a careers page. Arguably your best candidates will seek you out, so make sure you have your latest openings available somewhere on your website.
Social Media: Just like your Careers Page, social media is an important outlet in which to find candidates that are already brand ambassadors
Unlike any job board, posting your jobs to social media access a very special kind of candidate, the passive candidate.
Passive candidates may be the perfect fit for your job opening, but are not actively looking for a new position. Lure in your passive candidates/ company fans by posting your jobs ads to your social media accounts.
Part 2: Making Sure Your Job Gets Found
You now know how to get your job listed across a lot of different job sites, but an equally important step to getting the most out of your job listings is to make sure you have the perfect job ad.
You can spend hundreds (even thousands!) of dollars on job postings.
However, if your job posting is no good, it will attract less applicants or applicants who just don’t really care. Whenever hiring, your first step should be to compose a perfect job ad.
You need to optimize your title for search and clicks and your job description to attract applications.
Optimizing Your Job Ad Title
Your job post needs clicks in order to be read by your dream candidate. When competing with thousands of other job ads, you will need to make sure yours stands out. Instead of writing a generic title with the bare minimum, ex: “Administrative Assistant Needed”, try something more exciting. Don't be like everyone else.
Is your office busy because you are growing at an exponential rate? Do you have a dog-friendly office?
Small aspects like these can vastly improve your job title.
“Administrative Assistant Needed for Dog-friendly Growing Business!”
Consider what is important in your 50-60 character job title and utilize the keywords that illustrate your company! Be careful with abbreviations and using wacky expressions like “ninja” when writing your title. You will want your job ad title to be as search-friendly as possible.
The Job Description
Yes, you have to write a job description. No, it doesn’t have to be the worst experience of your day.
While including responsibilities, requirements and other basic information will be necessary, you can also make your job description shine.
Just like you did with your title, write the job description to concisely and accurately portray the role. In addition to a clear representation of responsibilities and requirements for the job, insert some keywords that relate to the job opening and your industry. This is guaranteed to attract a better fit.
Your Calls to Action
Everybody, once upon a time, was a candidate, too. Put yourself is the candidate’s shoes.
If you are applying to a job opening in 2017, what is important to you? Is it important that you be able to apply online? Is it crucial that you can apply through your mobile device? Would you be willing to complete a survey of questions as a part of your application?
It is important to strike a balance your calls to action when attracting applicants. While you want to gather as much important information as possible, you also do not want to lose a candidate due to a lengthy application process.
Aim for a streamlined application process. If there is an assignment or survey you want an applicant to complete, consider saving that for when you and your candidate have both expressed interest.
So there you have it!
By condensing your job posting process to two important steps, writing the job post and appropriately posting, you can find a wide range of great candidates.
If you follow this advice, you will likely find yourself hanging out on job boards way less often :)