Recently, Google joined the job board club by launching Google Jobs.
Job seekers can now search on Google for all sorts of positions and Google will present them with a sortable list of matching jobs.
If you’re an employer, this means there is now a great new way to find applicants for your open positions.
Unfortunately, getting your job listed on Google Jobs is not 100% straightforward. Currently, there is no place employers can go and post the jobs on Google and have it appear.
So, this article will walk you through how to post a job so that it appears in the Google Jobs search results and how to make sure that post performs well.
Let’s get started.
How to Get On Google Jobs
If you want your latest ad to appear in the Google Jobs search function, you have two choices; you can either post the job to one of their third party partners or, you can post the job to your website and edit the html code so that Google recognizes the ad.
Third Party Sites
Google has partnered with a number of third party job distribution sites. If you’re already posting to these sites or want even more reach beyond Google Jobs, this is a great option.
To get started, you’ll need to create an account on one of Google’s partner sites and post your ad. Once you’ve posted your job on a partner site, Google will automatically pick up your job ad and will display it to candidates who are a good fit for the position.
Although the list of Google Job partners is constantly growing, here are some of the boards Google currently pulls job ads from:
In addition to third party job sites, you can get your job on Google Jobs by directly integrating your website.
To get started, you’ll need to post your job to your website.
From there, you can have your web developer follow Google’s instructions to make your job “findable”.
As a result, when you post a job to your website, it will appear in Google’s Job search results.
How Your Job Will Appear
Unlike normal job boards where you visit a website and then search through jobs.
Google Jobs will actually appear in the search result if someone searches for a term like “jobs near me” or “line cook jobs” for example.
As you can see in the image above, Google create a box with listings above then normal search results. Candidates can also click on the 100+ more jobs button (which the arrow in the image is pointing to) if they aren’t interested in the three results displayed.
Once a candidate finds a listing they like, they can click on it which takes them to a more standardized page with information about the position and company as can be seen in the images below.
If the candidate decides to apply, they simply click the “view on” button which takes them to the third party site where the ad is posted or to your personal website's careers page if that’s how you set it up.
Succeeding on Google Jobs
If you’re going through the effort to have your job appear in the Google Jobs search results, spending a bit more time on optimizing your posting can greatly improve your chances of finding good applicants.
So what do you need to focus on to optimize your postings?
Here are 6 issues you should be aware of.
1. Large Logos
Google Jobs features large logo pictures in the search results so including your logo in the listing will help your job posting stand out from the rest.
2. Standard Guidelines
You should still follow the standard guidelines for postings like improving your title, using skimmable formatting, adding a section about your company and more. If you’re not sure about how to optimize a job ad, check out this article.
3. No Career Fairs
Many companies commonly post job listings inviting candidates to careers fairs. However, this is not allowed by Google Jobs and your post will not appear in the search results. If you’re hiring for multiple positions, simply note that in the job ad and ask for candidate resumes; Google Jobs does allow employers to hire for multiple positions with one listing!
4. Check Your Company Reviews
Check your company’s reviews on the internet. Google Jobs can pull in reviews of your company from Glassdoor, Indeed and many other review portals. If your company has poor reviews from previous employers, your ad is less likely to perform well.
5. State the Employment Type
You’ll want to clearly state in the ad whether the position is part-time, full-time, internship, or something else. This is because type of employment is one of the key search filters for jobs.
6. Don't be Deceptive
Avoid using deceptive or misleading ads that don’t fully describe the position or leave out key details. If your posting is not 100% clear, your ad likely won’t show up under Google Jobs. The exception is that is if the role and location are clearly defined, you can still post anonymously by excluding your company specific information.
Why You Should Post on Google Jobs
So now that you know how to get your listing on Google Jobs, you’re probably curious why you should post on Google Jobs.
Well, the main reason is that Google is only showing the jobs page to highly targeted searches meaning people who are clearly Googling for a job. As a result, these pages show up for candidates and they appear above the normal search results.
Google Jobs essentially is offering another medium through which you can find candidates and for now, it's free.
And we all know, the more candidates you can get for your job opening, the more likely you’re to make a hire!
Google Jobs is a great new option to post your existing jobs on.
It is relatively easy to set up and if you’re already post using third party sites, your ads are probably already on Google Jobs.