Faced with a new year, you are probably reading about diet cleanses and all sorts of 30 day challenges to transform your body- and quick!
Tod Moore of Atomic Athlete started his "Fitness with a Purpose" approach with some rusty barbells out of the back of a truck in Austin, Texas.
Rather than piggybacking on fad workouts, Tod Moore was more interested in identifying individual strengths and weaknesses, honing in on them and building out a sustainable physical fitness system.
This week on Small Business War Stories, Tod takes us into his journey into
Three reasons to tune in this week:
- Learn about how Tod Moore bootstrapped a fitness business that would outlive faddish exercise routines.
- Learn about how Tod differentiates a short-lived "challenge" from developing strong, injury-free, and sustainable physical habits that will outlast any time-based challenge.
- Learn about building mental toughness through rigorous, "no hugs given" workouts.
Listen to the podcast: