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Iconic brands are instantly recognizable. Think the Volkswagen Beetle or the McDonald's arches.
Brands like these are rooted in our culture. They have a status that goes beyond simply what they sell. They come to represent our desires, hopes and dreams.
However, sometimes an iconic brand may actually disappear. Juggernauts like Pan Am, Blockbuster, and Oldsmobile have been hurt by changes in technology or phased out for various reasons.
Having brand recognition can be hugely powerful, but when reviving a once iconic name, it can actually be a challenge and uphill battle to change built-in perception.
Antone's, a once famous blues club in Austin, Texas has gone through six different business iterations and was even closed for two years after being open every day for 38 years.
However, Antone's is once again becoming a destination location for visitors of Austin and a place many musicians desire to play.
In today's episode of Small Business War Stories, we walk with Will Bridges of Antone's about how they have been able to revive this amazing and iconic brand.