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The Secret to Selling to Small Businesses | Precision Payments

Posted by Pablo Fuentes on May 24, 2017

Selling to small businesses is different than selling to large corporations or consumers.

A small business has a unique set of needs.

These businesses do not have purchasing experts on staff or vendor managers whose sole responsibility is to make deals happen. Instead, the decision maker at a small business is typically wearing many hats and hearing your sales pitch might be a stretch for them.

The good news is that with small businesses, a lot of the time the sales cycle will be much shorter. There are fewer people involved with the decision and less red tape to work through. 

However, establishing trust is extremely important. Small business owners can be loyal to a fault. Also, while the majority of businesses in the U.S. are small businesses, sourcing and reaching this long tail of potential customers in a cost-effective way can be very difficult. 

To help us dive into the secrets of marketing and selling to small businesses, we talked with Alison Burns founder of Precision Payments. Her company has been successfully selling their credit card processing and merchant services to small business since 2013.

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The Welcome Letter (Free Sample Template)

Posted by Caileen Kehayas on May 23, 2017

Welcoming a new employee to your company is a very exciting time, both for the new employee and the company itself.

Since this is the very beginning of a hopefully fruitful relationship, it is important to start off on a good note. No pressure but the welcome letter and onboarding process sets the tone for your entire professional relationship with your new employee.

Use this welcome letter template to guide you through the easy steps. The letter will ideally welcome your employee, lay out the first few weeks on the job and embrace any questions they might have.

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Small Business & Community, Rebuilding Detroit | Motor City Java House

Posted by Pablo Fuentes on May 17, 2017

Nearly 100 years ago, Detroit was poised to become a major American industrial city. Cars, new factories and an eager workforce helped put Detroit on the map.

A lot has changed since the early 20th century.

After some very rough years, small businesses are helping to restore economic viability and community in Detroit. The once booming factory scene is being replaced by a booming small business scene.

We are very lucky to have spoken with one such small business owner, Alicia George, owner and operator of Motor City Java House.

She began working with Motor City Blight Busters 17 years ago to help revitalize and develop commercial destinations in her neighborhood in Detroit.

In 2003, inspired by the idea of having a local community coffee shop, she started work on opening Motor City Java House. It took over five years to open, relying on the help of volunteers and the local community to help raise money for renovations.

She would raise money, then do work and then have to stop. But her patience paid off, she's now operating a thriving business with no debt and is an amazing example and a positive influence for her neighborhood. 

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The Termination Letter (Free Sample Template)

Posted by Caileen Kehayas on May 16, 2017

Well, this is awkward.

Nobody wants to terminate an employee.

However, sometimes things just don’t work out and an employee needs to hit the road. When that happens, as an employer, it is very important to get all of your ducks in a row.

In this case, you will want to provide a termination letter to the employee. While you will likely terminate the employee in a meeting, you will still want a termination letter in order to document the event, the next steps and the employee’s knowledge.

Use these guidelines and termination letter sample to write a clear and communicative letter.

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Brand Marketing: Tell Your Story! Or Others Will Do It For You | Flow Nonfiction

Posted by Pablo Fuentes on May 10, 2017

Brand marketing and storytelling are essential components to creating a great company brand that will grab people's attention.

With the growth and adoption of technology, we have more potential mediums than ever to reach people with our brands.

However, the downside is there's a ton of competition and we really only have about 10 seconds to grab someone's attention.

Our stories need to be concise. Effective storytelling is about staying out the way, being authentic, being patient and keeping it simple.

Today, on Small Business War Stories, we talked with David Rice from Flow Nonfiction about how he helps big brands tell stories of their philanthropic work in a way that does not feel contrived.

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The New Hire Checklist (Onboard Like a Pro)

Posted by Sean Falconer on May 9, 2017

It can feel really good and exciting when you find a great new hire that's going to help your business succeed.

However, there's still a lot of room for mistakes.

One in 5 new hires leave within the first 45 days of work. The good news is, a lot of time this is preventable.

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Making it in the Classic Car Junkyard Business | CTC Auto Ranch

Posted by Pablo Fuentes on May 3, 2017

In 1985 David Williamson and his brother were struggling to make their used car sales business work.

After failing to sell a 1947 Dodge pickup truck multiple times, even going as far as to offer it for as little as $300, they got the bright idea of trying to sell just parts from the truck.

They listed an ad for truck parts in a motor news magazine, and what had been an impossible vehicle to sell, became a hot commodity. They ended up selling parts from that old truck for $3,000 and realized there was a lot of money in just selling parts.

Those were the modest beginnings of CTC Auto Ranch; now they are one of largest classic car junkyards in the country. Starting with just 80 cars, they now have over 4,000 classic cars and sell parts all over the world.

Today, on Small Business War Stories, we talked with David Williamson from CTC Auto Ranch about his start and success in the classic car junkyard business.

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Anatomy of the Rejection Letter (Free Sample Template)

Posted by Will Zimmerman on May 2, 2017

So you’ve finally hired a new employee and they’re starting next week!

Congratulations!

...but what should you do about all those applicants you aren’t going to hire?

Should you leave them high and dry to figure out they weren’t the right candidate?

Of course not!

You should write a rejection letter to inform all candidates that the role has been filled.

Read the full article >>

Transforming Your Passion Into a Thriving Business | Savvyroot

Posted by Pablo Fuentes on April 26, 2017

Lots of people dream of leaving their day job to turn their hobby into a full-time career.

We spend much of our lives at work, so why not do something that we love?

With families, mortgages and other bills and responsibilities to consider, it can be a very tough decision to make and one that perhaps is not realistic for everyone.

Today, on Small Business War Stories, we talk with Celeste Austin of Savvyroot, who left her career in the dental industry after 8 years to start a designer handbag company. 

She started the company as a side business after she taught herself to sew. She would work from 7 AM to 3 PM at her regular job and then work until 5am on her side business in order to fill orders.

It's an incredible and inspiring story that takes a ton of guts to pull off, but in Celeste's own words, her original career "didn't give her life."

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Oh No! You Just Got a Cease and Desist Letter, Now What? | Henge Docks

Posted by Pablo Fuentes on April 19, 2017

Imagine this.

You’re super excited. You’re following your dream, starting a company and launching a product that you are thrilled about. You’ve raised money, have customers lined up, a website built, and everything is lined up to build a great company.

Then, 18 hours after you launch, you get hit with a cease and desist letter.

What do you do?

This is exactly what happened to Henge Docks, a company that designs and manufactures high-end Apple accessories. To find out how they managed to survive this ordeal, we spoke with Matt Vroom, founder of Henge Docks, about how he coped with receiving a patent lawsuit within the first 24 hours of operating as a business.

It's an amazing story and one we are excited to share.

Read the full article >>
 

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