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How to Revive an Iconic Brand | Featuring Antone's

Posted by Pablo Fuentes on February 22, 2017

Iconic brands are instantly recognizable. Think the Volkswagen Beetle or the McDonald's arches.

Brands like these are rooted in our culture. They have a status that goes beyond simply what they sell. They come to represent our desires, hopes and dreams.

However, sometimes an iconic brand may actually disappear. Juggernauts like Pan Am, Blockbuster, and Oldsmobile have been hurt by changes in technology or phased out for various reasons.

Having brand recognition can be hugely powerful, but when reviving a once iconic name, it can actually be a challenge and uphill battle to change built-in perception.

Antone's, a once famous blues club in Austin, Texas has gone through six different business iterations and was even closed for two years after being open every day for 38 years. 

However, Antone's is once again becoming a destination location for visitors of Austin and a place many musicians desire to play. 

In today's episode of Small Business War Stories, we walk with Will Bridges of Antone's about how they have been able to revive this amazing and iconic brand.

Read the full article >>

How to Market to College Students | Featuring BinStored and ShuttleHome

Posted by Pablo Fuentes on February 15, 2017

There are over 21 million college students in the U.S.

Generation Y (or Millennials) is the largest consumer group in U.S. history.

Despite the demographic's size, people often dismiss college students as not having money or they market to them like any other segment of the market.

However, students spend up to $30 billion on college back-to-school purchasing alone. There are huge opportunities for entrepreneurs who know how to reach this generation.

But how do you market to this young tech-savy generation that has grown up with smartphones and everything available on-demand?

To answer this question, we talked with Dean Ginsberg, founder of two successful companies, BinStored and ShuttleHome, that market directly to college students.

In today's episode of Small Business War Stories, we explore how to market to college students and much more with Dean Ginsberg.

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What is Social Entrepreneurship? Balancing People and Profit | Featuring Tribute

Posted by Pablo Fuentes on February 8, 2017

Social entrepreneurship can be difficult to define.

There are also many misconceptions when it comes to social enterprises. 

People think that a company with a social mission can't be as successful as a purely for-profit business. 

However, Andrew Horn, Founder of Tribute, a socially conscious company that helps people build video tributes for their friends and family, believes this is simply not true.

He defines social entrepreneurship as a business with a dual or triple business goal, a balance between people, profit and the planet. A social entrepreneur strives to build businesses that are not only profitable, but have genuine impact on people's lives.

In today's episode of Small Business War Stories, we explore this topic and more with Tribute CEO and founder Andrew Horn.

Read the full article >>

Amplify Your Snagajob Job Posting (A Snagajob Review)

Posted by Guest Post on February 3, 2017

Looking for the ideal candidate for your hourly position?

Looking for a system that screens applicants with a pre-employment test?

Looking to filter and track with a comprehensive Applicant Tracking System?

If you are, then Snagajob is for you.

Their tagline is, “Find the right employees, faster and easier.” Fantastic.

So what are the steps you are going to need to perform to get your job posting front and center on their website?

Let’s walk you through the process of posting a job on Snagajob.

Read the full article >>

How to Start a Manufacturing Business | Featuring Tecovas

Posted by Pablo Fuentes on February 1, 2017

Let's face it, when we think about startups, we think about social network giants like Facebook and Twitter or on-demand companies like Lyft or Eat24.

We don't think about the manufacturing business. 

However, companies like Warby Parker, Bonobos, and today's podcast guest Tecovas is starting to change that perception.

They are all part of the "hardware renaissance".

It's no longer about the cloud, it's about physical products. 

These companies are disrupting the manufacturing industry by leveraging technology to manufacture top notch products for fair prices that they sell direct to consumers, circumventing distributors and stores.

In today's episode of Small Business War Stories, learn more about how Tecovas in Austin, Texas is changing the way high quality cowboy boots are produced and sold.

Read the full article >>

Small Business War Stories (The Podcast)

Posted by Pablo Fuentes on January 25, 2017
 

Small businesses are the soul of America. This is where they tell their stories.

We want to showcase how our stories bind us; how America is more united than it sometimes feels.

Small Business War Stories is a weekly 30 minute show recorded in person with small business owners. We discuss different topics and get the triumphs, struggles, and funny stories from our guests' everyday lives.

Hosted by Pablo Fuentes, CEO and Founder of Proven, the leading small business hiring tool.

Read the full article >>

How to Build a Brand | Featuring Home Slice Pizza

Posted by Pablo Fuentes on January 25, 2017

A recognizable brand is one of the most valuable assets a business can have. 

Brands with a die-hard following are the envy of every other business out there. These evangelical fans tell everyone they know about the business and share their love online.  

They become that brand's ambassadors and free marketing engine.

But how can you build a brand like this?

Find out how Austin, Texas's Home Slice Pizza did just this with no paid advertising!

This and more in the first episode of Small Business War Stories. 

Read the full article >>

Maximize Your Indeed Job Postings (The Ultimate Guide)

Posted by Guest Post on January 19, 2017

These days the most effective way of finding the perfect applicant for your job opportunity is to use sites that make the process simple both for the employer and the potential employee.

Once you have crafted a compelling post that will entice a job seeker you need a site that can deliver applicants en masses.

Indeed for employers is a user friendly site that offers a simple process for posting your job opening.

Currently Indeed is ranked as the world’s #1 job site drawing over 200 million visitors monthly from over 60 countries and covering 94% of global GDP. Those are impressive statistics.

Job seekers have free access to millions of jobs listings. Job seekers get to upload their resumes and the site boasts some of the highest quality resumes online. The biggest benefit for employers is that they pay for postings or ads by click instead of having to fork out a large upfront payment that could run into the hundreds of dollars.

Your job post can show up in three different ways on Indeed via:

  • free job posting
  • organic search
  • sponsored job posting

We’ll take you through the steps for all three options below.

Read the full article >>

40+ Best Small Business Podcasts on the Planet

Posted by Sean Falconer on January 17, 2017

Business podcasts are a fantastic way to learn new tips and tricks on a wide range of subjects from business experts.

As a whole, podcasts have absolutely exploded in the past few years.

According to Apple, there are over one billion podcast subscribers to over 250,000 different podcasts!

That's amazing and also pretty overwhelming.

With all this choice, what should you listen to?

Well, if you're a small business owner or entrepeneur, then we have some great suggestions for you.

Here is our list of the absolute best small business podcasts on the planet.

Read the full article >>

Anatomy of The Offer Letter (Free Sample Template)

Posted by Caileen Kehayas on January 10, 2017

You have found the perfect hire.

The interview process is complete, you've called references and you've done all the research necessary. You are confident that, finally, you have found the perfect person to add to your team. 

When (finally!) making an employment offer, you first need to compile an offer letter.

Read the full article >>
 

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